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Generated calls by advertising source.
Closing ratios by advertising source.
Closing ratios by month.
Closing ratios per CSR.
Customer survey results by level of satisfaction.
What information would be an asset to you? Would seeing a customer satisfaction rating for both your CSR’s and your field employees help you improve their effectiveness and performance at work? Perhaps knowing how many calls anyone marketing effort generated as well as how many of those were closed successfully would be helpful.
Whatever information you deem relevant to the good management of your company should be available to you, all you need do is ask the right questions and you will be given the answers that matter. And the more information you have available, the better your decisions, period.
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